You may be surprised to see a picture of a fire on our website-video-animation blog, but think about it. Aren’t you trying to light a fire under your visitors and get them to contact you?
No, you obviously don’t want to burn them. You want to warm them up, engage them, let them feel their temperature rise as they decide to do business with you.
One thing that we have learned is that no matter what business you are in and how you describe yourself and your business, you’re more than that. First and foremost you are in the marketing business.
Everything starts and ends with marketing, from the visitor’s initial contact through your website, with your follow-up messages, your conversations with prospects, the sales process, and the after-sales, customer satisfaction communications.
It’s all about the Marketing.
Sometimes we are amazed at the rude attitudes and behaviors in such places as restaurants, grocery stores. gas stations, and on and on. It even seems like these huge corporations pay attention to every detail except the point-of-contact person that represents them.
I guess you could say the same for your company website. Whether you are a huge corporation or a mom-and-pop business, your website needs to be inviting, colorful, modern, easy to navigate, and most of all, helpful.
Thankfully you can now achieve that in a way that’s affordable.